Of the 100 identified eligible accounts, 72 + 22 = 94 accounts have Keytruda sales.

Explore the total sales of these 94 accounts.
Note that Pareto accounts are the accounts that make up 80% of our total sales.

Explore the trade-off between the anticipated effort and the value of these 94 accounts.
Effort is the total calculated calls based on the HCP's class in the previous S&T.
Note that total sales is log-transformed for visual purposes only. Please hover on the points to see the actual total sales of the account.

Notice how 5 of the accounts above have 0 anticipated effort (REACH = 0). This is because these accounts have no identified Onco HCPs in our system:

Account Brick Code	Account Type	Account MDM ID	Account Name	Sales	Sales from HCP	Total Sales	Category based on Total Sales	Estimated Market Potential	Category based on Estimated Market Potential	Included in Current Config
77021	Private Hospitals	3761438	Colinas Verdes Hospital Managers Corporation	70368.12	0.0	70368.12	LOW SALES	No market potential data from brick		N
72052	Private Hospitals	34926	Providence Hospital Inc.	140736.25	0.0	140736.25	LOW SALES	No market potential data from brick		N
75032	Private Hospitals	15442	Taytay Doctors Multispecialty Hospital	1125890.0	0.0	1125890.0	MODERATE SALES	No market potential data from brick		N
70034	Private Hospitals	16253	The Medical City - Pasig City	844417.5	0.0	844417.5	MODERATE SALES	2096719.590068	MODERATE MARKET POTENTIAL	N
39072	Private Hospitals	19095	The Medical City - South Luzon	562945.0	0.0	562945.0	LOW SALES	No market potential data from brick		N

Of the 100 identified eligible accounts, only 22 accounts have sales and market potential from brick, and thus have an estimated market potential.

Explore the estimated market potential of these 22 accounts.
Note that Pareto accounts are the accounts that make up 80% of our total estimated market potential.

Explore the trade-off between the anticipated effort and the value of these 22 accounts.
Effort is the total calculated calls based on the HCP's class in the previous S&T.
Note that estimated market potential is log-transformed for visual purposes only. Please hover on the points to see the actual estimated market potential of the account.

Notice how 1 of the accounts above have 0 anticipated effort (REACH = 0). This is because these accounts have no identified Onco HCPs in our system:

Account Brick Code	Account Type	Account MDM ID	Account Name	Sales	Sales from HCP	Total Sales	Category based on Total Sales	Estimated Market Potential	Category based on Estimated Market Potential	Included in Current Config
70034	Private Hospitals	16253	The Medical City - Pasig City	844417.5	0.0	844417.5	MODERATE SALES	2096719.590068	MODERATE MARKET POTENTIAL	N

Notice how 10 of the accounts above have Php 0 estimated market potential. This is because despite having sales, these accounts have Php 0 market potential from its brick:

Account Brick Code	Account Type	Account MDM ID	Account Name	Total Sales	Account Sales %	Total Market Potential of Brick	Estimated Market Potential	Included in Current Config
12032	Private Hospitals	21278	St Frances Cabrini Medical Center	281472.5	100.0	0.0	0.0	Y
25022	Private Hospitals	12131	Chong Hua Hospital Mandaue & Cancer - Mandaue City	2533252.53	21.18	0.0	0.0	Y
25022	Private Hospitals	39806	University Of Cebu Medical Center	9429328.75	78.82	0.0	0.0	Y
25044	Private Hospitals	36994	Chong Hua Hospital	5910922.5	100.0	0.0	0.0	Y
27012	Drug/Proprietary Store	10947	Metro Davao Medical Research Center	23643690.0	100.0	0.0	0.0	Y
27016	Government Hospitals	20281	Southern Philippines Medical Center	703681.25	100.0	0.0	0.0	Y
27064	Private Hospitals	25034	San Pedro Hospital	281472.5	100.0	0.0	0.0	Y
47074	Private Hospitals	18068	Chinese General Hospital	25599923.84	100.0	0.0	0.0	Y
66044	Private Hospitals	16620	Mother Teresa Of Calcutta Medical Center	703681.25	100.0	0.0	0.0	Y
72144	Private Hospitals	2676	Delos Santos Medical Center - Quezon City	4010983.17	100.0	0.0	0.0	Y